Which $75 Million Dollar Rhino uses a HandStorm Smartphone App for business?

http://www.wirelessweek.com/Articles/2009/01/Hitting‐the‐Target

How about targeting people who can’t afford to get sick? Matrixx Initiatives, makers of the Zicam Cold Remedy, wasn’t much interested in a particular demographic when it launched the Zicam Cold & Flu Companion mobile application last month. Rather, it wanted to reach the early adopters of technology  – people who can’t afford to get sick, explained Albert Hwang, brand manager for Matrixx Initiatives/Zicam. So, it launched the app with the T‐Mobile USA G1 Android phone and the Apple iPhone with AT&T.

The application alerts users to the prominence of flu and cold episodes in their region, or the region where they’re traveling, and offers coupons and references to the nearest retailers with Zicam, a medicine that promises to ward off cold and flu symptoms. "We consider ourselves innovative in that area," Hwang said, adding that the company also wanted to demonstrate innovativeness in its marketing.

Essentially, the product uses the ZIP code and information from Surveillance Data Inc. to deliver the local information; the application was developed with the help of HandStorm. "If you think about our target [audience], they can’t afford to get sick. They’re early adopters. We’re finding that niche of early adopters technology‐wise and healthwise ...We think there’s a pretty good fit there."