Case Study: iContact^TM Empowers Clients with Android

iContact (www.icontact.com) provides email marketing services to over 65,000 clients around the world. They focus on providing great customer service with compelling, professional, and easy to use features. The rapid adoption of smart phones has generated a tremendous demand among iContact clients to be able to manage and track their email marketing campaigns while on the go; anywhere, anytime.

iContact introduced an application for the iPhone in the spring of 2010. At the time, Google was registering some 200,000 new Android users per day. iContact realized that Android users were a rapidly growing segment, and that their needs must also be addressed.

iContact wanted an application development partner with extensive experience in developing in the Android environment. They understood the opportunity: a high-quality application would significantly enhance their brand reputation and position themselves as a leader in mobile marketing technology. At the same time, in order to meet aggressive ROI targets, the project needed to be completed in a cost conscious manner.

iContact identified four objectives they wanted to achieve in developing this mobile application:

• Emphasize a short learning curve to support a rapid user adoption
• Incorporate the features that are most important to mobile marketing professionals in a compact form
• Support scalability and deployment from a small client with a few hundred contacts to a large enterprise with frequent consumer mailings and millions of contacts
• Reinforce iContact's brand position as a reliable, high-quality, forward thinking email marketing service

iContact selected a partner they could trust with a mission-critical project. They turned to Convertem (www.convertem.com), a proven mobile application developer for quality conscious brands and organizations.

Convertem worked closely with iContact to understand their market needs, and crafted a plan for successful development and delivery of the iContact for Android^TM application. Convertem leveraged a unique combination of enterprise-caliber development methodologies, rapid application development and rigorous quality assurance to deliver a zero defect, best in class Android application in four weeks.

The key features of iContact for Android are:

• Flexible contact and list management
• Message tracking, including opens, bounces, clicks and more
• Message preview and delivery management

iContact for Android, currently available on the Google Android Market, is fulfilling customer needs on a wide range of devices. It smoothly adapts to different screen sizes, communication channels and more, while satisfying iContact customers and aligning them ever more closely with the iContact brand.

Learn more about iContact for Android

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Case Study: Zicam Empowers Business Travelers

How about targeting people who can't afford to get sick? Matrixx Initiatives, makers of the Zicam Cold Remedy, wasn't much interested in a particular demographic when it launched the Zicam Cold & Flu Companion mobile application. Rather, it wanted to reach the early adopters of technology - people who can't afford to get sick, explained Albert Hwang, brand manager for Matrixx Initiatives/Zicam. So, it launched the app with the T-Mobile USA G1 Android phone and the Apple iPhone with AT&T.

The application alerts users to the prominence of flu and cold episodes in their region, or the region where they're traveling, and offers coupons and references to the nearest retailers with Zicam, a medicine that promises to ward off cold and flu symptoms. "We consider ourselves innovative in that area," Hwang said, adding that the company also wanted to demonstrate innovativeness in its marketing.

Essentially, the product uses the ZIP code and information from Surveillance Data Inc. to deliver the local information; the application was developed with the help of Convertem Mobile. "If you think about our target [audience], they can't afford to get sick. They're early adopters. We're finding that niche of early adopters technology-wise and healthwise ...We think there's a pretty good fit there."